Leadership and
Team Development
at Rocket Clicks
DIGITAL MARKETING AGENCY IMPLEMENTS EXECUTIVE COACHING AND MANAGER DEVELOPMENT PROGRAMS TO IMPROVE OVERALL ACCOUNTABILITY
Our Custom Approaches
“Daniel has taught me how to be a better coach just by having him as my coach, and managers love every moment with him because of his infinite wisdom.“
-Nicole Mennicke
Challenge
Tensions were rising at a digital marketing agency as employees continually expressed feeling stagnant and unsatisfied after their internal coaching sessions with leadership. The leadership team didn’t feel like they were getting what they needed after coaching with their direct reports, and employees weren’t developing personally in their careers, which left everyone feeling deflated and at a loss.
Rocket Clicks’ Vice President Nicole Mennicke felt helpless. She was confident she had good coaching and communication skills within her, yet she was lacking the vocabulary to have productive conversations with her direct reports. She knew she needed to arm herself with the tools necessary to provide quality feedback, which is when she stumbled upon Stewart Leadership’s LEAD NOW! Leadership Development Model online and ultimately got connected with the team.
Stewart Leadership created both 1-on-1 coaching sessions and team training sessions tailored toward leadership development and personal growth.
Managers are much more confident and feel in control of their own development.
Solution
Before Stewart Leadership, Rocket Clicks was living in a 30-day coaching world. There were no 90-day plans, and employees were not taking ownership of their personal development. At first, Nicole tried implementing aspects of the LEAD NOW! Model on her own. However, she eventually decided it’d be best for everyone to work directly with Daniel Stewart through individual and team coachings, which is when she started to see real change with her direct report.
“This was a huge reality reset for me,” Nicole said. “I thought, as a coach, it was my job every month to come up with a laundry list of things – feedback & observations – so basically it was me daggering them for an hour. My direct reports had zero accountability, zero ownership, and little feedback for me. The only feedback I heard were complaints about a lack of direction. And I’m thinking, ‘I gave you direction!’ Well, that’s because that’s not how the human brain works. They needed to own the direction. They needed to get the feedback, and then create the path, which is exactly what Stewart Leadership empowered them to do.”
Results
Nicole summed up Rocket Clicks’ partnership with Stewart Leadership as “a game-changer.” The one-on-one and team coaching brought turnkey solutions that were easy to follow and understand. With Stewart Leadership, Nicole learned to become a facilitator and a liaison versus a leader dragging her employees through development plans. Now, the ownership lies with the individual, and everyone feels empowered to make real change.
“Daniel has taught me how to be a better coach just by having him as my coach, and managers love every moment with him because of his infinite wisdom,” Nicole said. Rocket Clicks managers are much more confident and feel in control of their own development. Nicole says her coaching sessions are run by team members now, and they’re spending time talking about progress and solutions to obstacles versus job performance reviews. Overall, the team is excited and no longer waiting for leadership to develop them.
