Vicki Updike is a trusted coach and executive consultant to leaders and organizations seeking to maximize their potential and achieve sustainable growth. Your business goals can be easy to see, but the path to getting there can be complex. She is here to connect the dots between the direction of the business and the day-to-day tasks you must execute to get there.

Vicki specializes in leadership development, organizational change, strategic planning, and career transition. With a background in various industries, she brings a deep understanding of the unique demands and dynamics facing today’s leaders. Her coaching philosophy is rooted in fostering self-awareness, accountability, and unlocking untapped potential, enabling clients to drive meaningful impact in their roles and organizations.

As a former CEO, Vicki has hands-on experience of mergers and acquisitions, leading geographically separated teams, and building and executing strategic plans for both private and public companies. This included building a high performing executive team with a continuous improvement culture. Vicki believes in building trust amongst teams to achieve greater results. She takes this experience to meet you where you are and works with you to create the strategies and tactics to achieve your goals.

Her experience in guiding and facilitating strategic planning helps clients not only see where they are going, but also aligning teams to achieve results. Vicki works with leaders to improve this alignment by creating trust, commitment, and accountability. She is passionate, caring and committed to helping create strong, effective leaders and leadership teams.

As a life-long learner, Vicki has her Associate Coaching Certification (ACC) with the International Coaching Federation. She earned her BBA at the University of Wisconsin-Whitewater and MBA from New York Institute of Technology (NYIT).

Vicki is a long-time resident of northeast Wisconsin where she lives with her husband Jim and volunteers for various non-profit organizations in economic development and educational areas.