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Iterative Leadership in the Digital Age

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1 00:00:08,750 –> 00:00:12,750 Hello, everyone, and welcome to another episode of the Leadership Growth Podcast. 2 00:00:13,291 –> 00:00:16,375 I’m your host, Daniel Stewart, along with my brother, Peter Stewart. 3 00:00:17,041 –> 00:00:21,958 And we are especially excited to have a fantastic guest with us today. 4 00:00:23,000 –> 00:00:26,625 Boo Boucousis, welcome to the Leadership Growth Podcast. 5 00:00:27,166 –> 00:00:28,458 Daniel, Peter, thanks for having me. 6 00:00:28,708 –> 00:00:29,458 Very excited. 7 00:00:29,916 –> 00:00:33,833 Absolutely, especially to talk about such a fantastic topic, 8 00:00:34,458 –> 00:00:40,916 iterative leadership in the age of this digital, digital factor, digital front, 9 00:00:40,916 –> 00:00:44,250 digital marketplace, digital world that we live in. 10 00:00:45,166 –> 00:00:49,458 As we, before we dive into what leadership looks like in this digital age, 11 00:00:50,000 –> 00:00:52,750 I just want to share a little bit of background around Boo. 12 00:00:53,333 –> 00:00:55,666 So some of you may not even know his first name. 13 00:00:56,041 –> 00:01:01,083 So Christian “Boo” Boucousis is the CEO of Afterburner, 14 00:01:01,458 –> 00:01:04,791 a leadership company that has spent the last 30 years 15 00:01:05,166 –> 00:01:10,125 bringing fighter pilot precision and execution into business. 16 00:01:10,875 –> 00:01:15,666 His latest book, The Afterburner Advantage, is an Amazon bestseller 17 00:01:15,666 –> 00:01:19,458 in the leadership category and shares how this mindset 18 00:01:19,791 –> 00:01:22,416 has helped over 3,500 organizations 19 00:01:22,416 –> 00:01:24,250 and more than 2 million leaders, 20 00:01:24,708 –> 00:01:28,458 including two NFL teams that went on to win the Super Bowl, 21 00:01:29,041 –> 00:01:33,125 perform under pressure and lead with intention. 22 00:01:33,750 –> 00:01:34,291 I love it. 23 00:01:34,625 –> 00:01:37,500 So Boo, welcome again to the Leadership Growth Podcast. 24 00:01:38,291 –> 00:01:38,791 Thanks guys. 25 00:01:38,916 –> 00:01:39,666 This is going to be awesome. 26 00:01:40,500 –> 00:01:42,166 So give us a sense. 27 00:01:42,166 –> 00:01:45,916 I know I had mentioned to you, we might be diving into iterative leadership, 28 00:01:45,916 –> 00:01:50,208 but before we do that, give us a sense of your background, if you don’t mind. 29 00:01:50,208 –> 00:01:54,958 I see you are well suited physically, already in your background. 30 00:01:55,250 –> 00:01:59,875 Give us a sense of that background and what that has led to, 31 00:02:00,125 –> 00:02:03,708 to help kind of define how you support and build leaders today. 32 00:02:04,750 –> 00:02:05,000 Great. 33 00:02:05,083 –> 00:02:08,125 I’ve got to be very careful with this question because I can literally 34 00:02:08,916 –> 00:02:11,166 talk nonstop for 45 minutes from now. 35 00:02:12,458 –> 00:02:15,416 So I’ll try and give you the abridged version. 36 00:02:15,416 –> 00:02:19,958 So let’s use the way fighter pilots think, which is all about the destination, right? 37 00:02:19,958 –> 00:02:23,250 So we always start with the target, the destination where we’re going. 38 00:02:23,833 –> 00:02:27,458 So right now I’m the CEO of an organization that’s on a mission 39 00:02:27,458 –> 00:02:29,333 to build what we call flawless leaders. 40 00:02:30,000 –> 00:02:34,916 And we’re looking to build 2 million leaders in that five year period. 41 00:02:35,416 –> 00:02:41,041 And a flawless leader is a leader who transcends overwhelm 42 00:02:41,041 –> 00:02:43,916 and moves into a world of impact 43 00:02:43,916 –> 00:02:47,708 where they’re driven by impact, they create impact, 44 00:02:48,000 –> 00:02:54,000 and if you look at modern era, leadership is a force for good in the world. 45 00:02:54,541 –> 00:02:59,625 And being a good leader at the moment is actually pretty hard to do. 46 00:03:00,791 –> 00:03:01,500 The… 47 00:03:02,666 –> 00:03:04,583 Why am I passionate about this? 48 00:03:05,708 –> 00:03:10,666 Because my life has been very, a random cataclysm of events 49 00:03:10,916 –> 00:03:12,791 that have got me into this seat right now. 50 00:03:13,250 –> 00:03:16,625 So I’m obviously, if you’re listening to this, you’re not going to see it, 51 00:03:16,625 –> 00:03:18,166 but I’m wearing a flight suit, right? 52 00:03:19,208 –> 00:03:23,375 And, and for 2026, I’ve made a decision to wear a flight suit all the time. 53 00:03:23,583 –> 00:03:23,958 All right. 54 00:03:23,958 –> 00:03:25,666 Cause I need to try and embody this brand 55 00:03:25,666 –> 00:03:29,000 as deeply uncomfortable as that with that, as I am. 56 00:03:29,500 –> 00:03:33,375 Uh, and, and catching airplanes and wearing this thing. 57 00:03:33,916 –> 00:03:38,375 I appreciate that part of this journey and leading this journey 58 00:03:38,375 –> 00:03:41,541 is to be ambassadorial in what I do, right? 59 00:03:42,083 –> 00:03:47,750 So that also connects me to my core DNA 60 00:03:47,750 –> 00:03:49,791 and how that feeds into flawless leadership. 61 00:03:50,416 –> 00:03:56,000 So when I was five, I went to an air show in Australia and I was in a, in a state 62 00:03:56,000 –> 00:03:58,208 that we call Queensland, which is like Florida, 63 00:03:58,208 –> 00:04:00,458 you know, we have crocodiles instead of alligators. 64 00:04:01,125 –> 00:04:05,208 And, and at this air show, I was kind of introduced to this idea of fighter, 65 00:04:05,458 –> 00:04:07,916 fighter, fighter flying jets, the whole deal, right? 66 00:04:08,500 –> 00:04:13,083 And I was at this air show, watching these jets fly past and seeing the pilots 67 00:04:13,083 –> 00:04:15,875 in the cockpit and walking around in their flight suits and patches 68 00:04:15,875 –> 00:04:17,208 and these helmets and masks. 69 00:04:17,208 –> 00:04:19,458 And, you know, this was back in the late seventies. 70 00:04:19,458 –> 00:04:20,750 So star Wars was a thing. 71 00:04:21,083 –> 00:04:23,833 And I felt like, wow, this is like the movie, you know, brought to life 72 00:04:23,833 –> 00:04:27,500 and then the noise and, and probably the most memorable thing is the jet fuel. 73 00:04:27,625 –> 00:04:32,125 Just the smell of that, that the potency of, of the jet fuel 74 00:04:32,125 –> 00:04:37,041 and what that actually means in these, in these airplanes that are really engineered 75 00:04:37,041 –> 00:04:40,208 for combat and embody the warrior’s creed. 76 00:04:40,791 –> 00:04:43,625 And for me, it was just, I was going to be a fighter pilot. 77 00:04:43,750 –> 00:04:44,375 You know, that was it. 78 00:04:44,500 –> 00:04:46,666 I decided that was, that was my destiny. 79 00:04:47,458 –> 00:04:50,958 And that drove everything I did from that day forward. 80 00:04:51,041 –> 00:04:57,125 So I, a few years ago I was diagnosed with chronic ADHD, 81 00:04:57,583 –> 00:04:59,833 sort of 99.6 on the self-assess scale. 82 00:04:59,833 –> 00:05:03,083 And I did that because my son was struggling at school 83 00:05:03,083 –> 00:05:04,500 and the school wanted me to take a test 84 00:05:04,500 –> 00:05:06,500 to see whether it was hereditary and sure enough. 85 00:05:07,125 –> 00:05:10,458 And that explained a lot because during school, I really struggled academically. 86 00:05:11,333 –> 00:05:12,333 I loved sports. 87 00:05:12,333 –> 00:05:13,291 I was an athlete. 88 00:05:13,291 –> 00:05:16,000 I rode, I ran track, I played volleyball. 89 00:05:16,500 –> 00:05:19,541 Uh, and anything that required like effort really, 90 00:05:20,291 –> 00:05:22,708 that was really focused into something tangible, 91 00:05:22,708 –> 00:05:23,791 I was really, really good at. 92 00:05:24,208 –> 00:05:28,208 But get me in a chemistry lab or understanding the fundamentals of physics 93 00:05:28,208 –> 00:05:29,916 and I was tuned out, right. 94 00:05:31,125 –> 00:05:34,750 But because I had this passion of this destination to become a fighter pilot, 95 00:05:35,250 –> 00:05:38,333 you know, it motivated me to do the things that as a jock at school, 96 00:05:38,333 –> 00:05:39,041 I didn’t want to do. 97 00:05:39,041 –> 00:05:39,833 Go to the nerd… 98 00:05:40,500 –> 00:05:43,875 the, the, the kids that struggled at school, the lessons after school, 99 00:05:44,458 –> 00:05:46,333 uh, and doing the, the extra yards. 100 00:05:46,333 –> 00:05:48,416 And that one-on-one time really helped me. 101 00:05:48,833 –> 00:05:52,833 And I was so bad at school that I repeated my final year of high school. 102 00:05:52,833 –> 00:05:56,500 So I, I didn’t get the marks that I wanted in the first time around, 103 00:05:57,000 –> 00:05:57,875 and I did it again. 104 00:05:58,500 –> 00:05:59,791 Uh, and I still struggled. 105 00:06:00,083 –> 00:06:05,208 And I got just the bare minimum marks that I needed to become a fighter pilot. 106 00:06:05,708 –> 00:06:10,041 And in Australia, we have a direct entry pathway to be a fighter pilot. 107 00:06:10,041 –> 00:06:11,916 We don’t have to have a college degree to be a pilot. 108 00:06:12,583 –> 00:06:14,416 Uh, we can just join straight from school. 109 00:06:14,416 –> 00:06:16,916 And I’d already started flying. 110 00:06:17,250 –> 00:06:19,791 You know, I was flying at high school at nighttime. 111 00:06:19,791 –> 00:06:23,083 I was going to a community college and doing all my aviation subjects. 112 00:06:23,708 –> 00:06:27,291 Uh, I flew first solo in an airplane when I was 15 years of age, 113 00:06:27,291 –> 00:06:29,958 I had my private pilot license at the age of 17. 114 00:06:30,916 –> 00:06:34,250 And I was flying around the country and holding down three jobs 115 00:06:34,250 –> 00:06:38,208 at a video store at a bar, um, and mowing lawns to pay for that. 116 00:06:38,791 –> 00:06:40,458 Uh, and whilst at school, 117 00:06:40,458 –> 00:06:42,791 I was applying to be a fighter pilot from the age of 17. 118 00:06:43,458 –> 00:06:45,375 Uh, so, so I was, I was in the system. 119 00:06:45,375 –> 00:06:46,166 I was there all the time. 120 00:06:46,166 –> 00:06:46,958 I was learning, I was learning. 121 00:06:46,958 –> 00:06:51,041 And eventually, you know, I got to the final hurdle, 122 00:06:51,041 –> 00:06:54,958 which is an officer selection board where there’s four people assessing you. 123 00:06:54,958 –> 00:06:56,791 There’s like a psychologist, a recruiting officer, 124 00:06:56,791 –> 00:06:58,000 and then there’s a pilot, right? 125 00:06:58,000 –> 00:07:00,958 Uh, uh, a, um, Lieutenant Colonel pilot. 126 00:07:02,291 –> 00:07:04,208 And he sort of said to me, he goes, 127 00:07:04,208 –> 00:07:07,291 “Look, you know, you’re, you’re barely getting through on the academics here.” 128 00:07:07,958 –> 00:07:08,208 Um… 129 00:07:09,166 –> 00:07:13,583 “But your passion for being a fighter pilot and for, for the job is, is very real.” 130 00:07:14,208 –> 00:07:20,125 And he said, “You got, unfortunately you scored on the math assessment here, 131 00:07:20,666 –> 00:07:23,250 0.1% below the benchmark. 132 00:07:23,250 –> 00:07:25,458 Technically shouldn’t be in the room with us right now.” 133 00:07:26,666 –> 00:07:30,791 So he asked me this really simple question, which was, you know, 134 00:07:30,791 –> 00:07:32,666 “You’re flying at 200 miles per hour, 135 00:07:34,125 –> 00:07:36,875 and an airplane next to you is flying 300 miles per hour. 136 00:07:37,083 –> 00:07:39,083 Which aircraft gets to the airfield first?” 137 00:07:39,083 –> 00:07:42,666 And I said, the 300 mile per hour, he goes, yep, there’s your 0.1, away you go. 138 00:07:43,291 –> 00:07:46,708 So, so for me, what I’ve learned in my DNA 139 00:07:48,125 –> 00:07:51,875 is that often we create a self-limiting belief, which I’ve never had. 140 00:07:52,250 –> 00:07:53,125 I’ve never suffered that. 141 00:07:53,750 –> 00:07:56,375 Uh, I’ve, I’ve always been free of that burden, which, 142 00:07:56,375 –> 00:07:58,625 which is very, I’m very grateful for that. 143 00:07:59,416 –> 00:08:05,125 But at the same time, as I moved from being a fighter pilot into business 144 00:08:05,125 –> 00:08:07,208 and now into being a bit more of a coach, 145 00:08:08,125 –> 00:08:10,458 I’m very aware of this self-limiting belief 146 00:08:10,458 –> 00:08:13,500 that most humans are run as their internal program. 147 00:08:13,833 –> 00:08:16,458 So through that, I, you know, I went through pilot course, 148 00:08:16,458 –> 00:08:18,291 I was selected to be a fighter pilot. 149 00:08:18,291 –> 00:08:21,375 I was a fighter pilot for about nine years. 150 00:08:21,375 –> 00:08:22,750 I was in the air force for 11 years. 151 00:08:23,458 –> 00:08:25,583 And then I was diagnosed with an autoimmune disease. 152 00:08:26,208 –> 00:08:29,041 Uh, and that autoimmune disease was arthritic in nature. 153 00:08:29,041 –> 00:08:32,625 And when you’re pulling seven and a half G in a fighter jet and you’ve, 154 00:08:32,625 –> 00:08:35,208 you’ve got compression of the spine every day, 155 00:08:35,500 –> 00:08:37,000 it was very, it was deeply uncomfortable. 156 00:08:37,000 –> 00:08:40,708 And I was diagnosed because effectively my neck froze, I couldn’t move. 157 00:08:40,708 –> 00:08:42,833 And anyway, so, so then I went into business. 158 00:08:42,833 –> 00:08:47,500 And I started a business in Afghanistan in a post-war reconstruction. 159 00:08:48,458 –> 00:08:50,666 And that business was very successful. 160 00:08:51,166 –> 00:08:52,416 It grew rapidly. 161 00:08:52,833 –> 00:08:56,750 Um, we had nearly 6,000 staff when we sold it 162 00:08:58,083 –> 00:09:00,375 and I didn’t know what I was doing at any point in time. 163 00:09:00,625 –> 00:09:03,291 Uh, all I kind of had was the fighter pilot stuff 164 00:09:03,291 –> 00:09:04,916 that I was unaware of that I was using. 165 00:09:06,208 –> 00:09:09,958 Then I went into property development, built a, we, we, we set a world record 166 00:09:09,958 –> 00:09:11,958 building a 17 story tower in Australia 167 00:09:11,958 –> 00:09:15,083 using totally unique construction methodology. 168 00:09:15,791 –> 00:09:19,250 And then when I finished that, I found out about this company called Afterburner. 169 00:09:20,458 –> 00:09:23,291 And a friend of mine was running it in Australia and he invited me to an event 170 00:09:23,458 –> 00:09:24,291 and I went and watched it. 171 00:09:25,041 –> 00:09:30,291 And when I watched this keynote of a fighter pilot on stage helping business, 172 00:09:30,416 –> 00:09:32,458 because I’ll be honest at first, I was like, this is just a gimmick. 173 00:09:32,500 –> 00:09:35,083 Like what could a business possibly learn from a fighter pilot? 174 00:09:35,750 –> 00:09:40,291 I was struck by something and it was like, it was like this mass synapses occurred 175 00:09:40,291 –> 00:09:43,333 and I was like, oh my gosh, I didn’t realize that the successful side 176 00:09:43,833 –> 00:09:48,041 as the business founder was fueled by the mindset and ways of working 177 00:09:48,208 –> 00:09:50,500 as a fighter pilot, which is what the presentation was all about. 178 00:09:51,166 –> 00:09:55,291 And at that point in time, the universe creates a pathway for you, right? 179 00:09:55,875 –> 00:09:58,625 This, this mate of mine had been running the company for 11 years. 180 00:09:58,708 –> 00:10:00,458 And after that keynote, he said, you know what? 181 00:10:01,000 –> 00:10:02,041 I want to join the air force. 182 00:10:02,041 –> 00:10:02,791 Do you want to take over? 183 00:10:03,833 –> 00:10:05,458 And I was like, yeah, I like this. 184 00:10:05,458 –> 00:10:06,291 And I came to America. 185 00:10:06,291 –> 00:10:07,500 I met the founder, Jim Murphy. 186 00:10:07,500 –> 00:10:10,833 I went to some events and, and I ran this business in Australia 187 00:10:10,833 –> 00:10:12,208 and throughout Asia for eight years. 188 00:10:13,916 –> 00:10:17,500 And then three years ago, I was on a telephone call with the founder 189 00:10:17,916 –> 00:10:19,333 and I’m like, dude, you sound tired. 190 00:10:19,333 –> 00:10:22,666 Like, you know, he’s been running the company for 27 years. 191 00:10:23,583 –> 00:10:24,791 And he goes, man, I’m so over it. 192 00:10:24,791 –> 00:10:25,875 I’m done doing this too soon. 193 00:10:25,875 –> 00:10:27,958 And as a joke, I said, I’ll buy the company off you. 194 00:10:29,166 –> 00:10:29,958 He’s like, give me an offer. 195 00:10:30,125 –> 00:10:32,958 And I gave him an offer and I was on the plane three months later. 196 00:10:32,958 –> 00:10:35,750 And within eight months I was living in the U.S. where I am now. 197 00:10:36,166 –> 00:10:40,708 So, so there’s a lot of destiny in, in where I am now and what I do. 198 00:10:41,000 –> 00:10:44,833 There’s a lot of discomfort for me in, in what I do as well, because 199 00:10:45,125 –> 00:10:46,791 there’s a lot of very smart people in the world. 200 00:10:46,791 –> 00:10:47,750 There’s a lot of ideas. 201 00:10:47,750 –> 00:10:48,583 There’s a lot of leadership. 202 00:10:48,708 –> 00:10:53,291 There’s a lot, there’s a lot of opinions, but I just really believe that 203 00:10:53,625 –> 00:10:56,875 the way fighter pilots are trained to lead, the way we’re trained to work, 204 00:10:57,000 –> 00:10:58,125 the way we’re trained to think 205 00:10:58,791 –> 00:10:59,541 is… 206 00:11:00,958 –> 00:11:02,041 without doubt 207 00:11:03,250 –> 00:11:06,500 —and I’ve worked with nearly 400 businesses over the last 10 years— 208 00:11:07,416 –> 00:11:14,541 is without doubt, the most powerful system that a human being can use 209 00:11:15,166 –> 00:11:16,708 to not just be a good leader, 210 00:11:17,500 –> 00:11:21,666 but to actually live the life you want and not to bust through 211 00:11:22,083 –> 00:11:23,625 a lot of the myths you’re telling me about. 212 00:11:24,375 –> 00:11:26,416 And that’s the fundamental nature of iteration. 213 00:11:28,041 –> 00:11:29,791 So when we talk about iterative leadership, 214 00:11:30,750 –> 00:11:32,625 when we talk about that word iteration, 215 00:11:32,625 –> 00:11:35,500 all it means is what I am today, 216 00:11:36,166 –> 00:11:37,000 I can iterate. 217 00:11:37,000 –> 00:11:38,375 I can grow a little bit tomorrow. 218 00:11:38,666 –> 00:11:39,500 That’s a free pass. 219 00:11:40,416 –> 00:11:41,958 No, one’s going to stop me from growing. 220 00:11:42,458 –> 00:11:46,583 There’s nothing in the world that stops me from trying something new. 221 00:11:47,375 –> 00:11:49,916 But what I don’t know how to do because no one’s shown me is 222 00:11:50,125 –> 00:11:52,000 how do I do that structurally 223 00:11:52,625 –> 00:11:58,250 in a way that I just improve a little tiny bit each day rather than, 224 00:11:58,708 –> 00:12:00,208 “Oh, I want to lose weight.” 225 00:12:00,208 –> 00:12:01,666 “I want to run a marathon.” 226 00:12:01,666 –> 00:12:03,208 “I want to start a hundred million dollar business.” 227 00:12:03,208 –> 00:12:04,208 “I want to run a unicorn.” 228 00:12:04,875 –> 00:12:06,250 That’s all great intention. 229 00:12:07,291 –> 00:12:07,583 -Yeah. 230 00:12:07,583 –> 00:12:08,958 But as a fighter pilot it’s… 231 00:12:10,541 –> 00:12:13,666 we have this really unique microcosm where we turn 232 00:12:13,666 –> 00:12:19,791 really big complex things into utterly simple focused execution 233 00:12:20,166 –> 00:12:23,708 each and every day in an environment that’s high speed, 234 00:12:23,791 –> 00:12:25,041 that’s overwhelming, 235 00:12:25,583 –> 00:12:27,208 where you’re constantly distracted, 236 00:12:27,833 –> 00:12:31,541 but yet we managed to successfully win 99% of the time. 237 00:12:32,791 –> 00:12:36,458 In life, we successfully achieve our life dreams 8% of the time. 238 00:12:37,166 –> 00:12:40,208 In business strategy sits somewhere between 20 and 50%, 239 00:12:40,208 –> 00:12:41,333 depending on what you read, 240 00:12:42,250 –> 00:12:45,666 and the missing link to get from 50, even if it’s just up to 70% 241 00:12:46,375 –> 00:12:47,166 is just 242 00:12:47,958 –> 00:12:49,041 reprogramming 243 00:12:50,291 –> 00:12:51,666 your brain a little bit. 244 00:12:52,291 –> 00:12:54,250 And through that reprogramming, 245 00:12:54,750 –> 00:12:57,750 you automatically update what you do each day, 246 00:12:58,125 –> 00:13:01,333 how you see the world, how you bring curiosity into your life. 247 00:13:01,333 –> 00:13:05,875 So like I said, to be careful with that question, because there’s a big answer. 248 00:13:07,625 –> 00:13:12,916 But I, but I love it, Boo, in what you’re sharing, because in many ways as, 249 00:13:12,916 –> 00:13:18,416 as you’re sharing the backstory of how you really got to this point, 250 00:13:19,000 –> 00:13:21,708 you’re illustrating this principle of iterative leadership, 251 00:13:22,458 –> 00:13:27,875 you know, as you think about the kids smelling the, the jet fuel at that air show 252 00:13:28,208 –> 00:13:30,750 to the scrappy teenager working three jobs, 253 00:13:31,208 –> 00:13:33,375 trying to figure out a way, how do I get into pilot school? 254 00:13:34,000 –> 00:13:37,208 To all of the iterations to eventually where you’re at now, 255 00:13:37,916 –> 00:13:40,291 as a CEO of a business teaching leadership, 256 00:13:40,625 –> 00:13:44,958 you didn’t just wake up one morning and say, all right, here I am. 257 00:13:46,041 –> 00:13:51,625 It was all of those little steps that have led you and looking at opportunities 258 00:13:51,625 –> 00:13:54,958 that changed or challenges that occurred and forcing a pivot, 259 00:13:55,541 –> 00:14:00,416 but then taking advantage of opportunities and working your tail off the whole way. 260 00:14:01,000 –> 00:14:02,958 Um, so I love that, that story. 261 00:14:02,958 –> 00:14:06,666 So let’s, let’s dig into this concept of leadership a little bit more, 262 00:14:06,666 –> 00:14:13,166 as you’ve alluded to these principles of how do you see leadership really changing 263 00:14:13,375 –> 00:14:15,708 or being different now in this digital age? 264 00:14:17,583 –> 00:14:19,958 You’ve got to look at what, when we talk about digital age, 265 00:14:19,958 –> 00:14:23,666 what we’re really now talking about is creating a parallel consciousness, 266 00:14:23,875 –> 00:14:25,708 like that’s, that’s where we are with AI, right? 267 00:14:25,916 –> 00:14:30,708 So, so we’re historically, we’ve always needed human consciousness 268 00:14:30,708 –> 00:14:33,708 and intelligence to make decisions, to drive strategy. 269 00:14:34,125 –> 00:14:36,875 We’re moving into an era where there’s going to be platforms 270 00:14:36,875 –> 00:14:38,500 that do that much better than we do, 271 00:14:39,208 –> 00:14:43,250 not, not just cause it’s AI, but because it’s got a wonderful contextualized memory 272 00:14:43,708 –> 00:14:46,291 that we just forget stuff as human beings that AI never forgets. 273 00:14:46,875 –> 00:14:52,166 So if you think of the way we lead today is a slightly refined model 274 00:14:52,166 –> 00:14:54,583 of how we used to run a village back in the medieval times. 275 00:14:55,208 –> 00:14:58,791 You know, we, we have a village chief, a CEO, uh, we have warriors, 276 00:14:58,791 –> 00:15:00,916 we have sales teams, we have hunter gatherers, 277 00:15:00,916 –> 00:15:02,416 we’ve got the support and contracts teams. 278 00:15:02,916 –> 00:15:07,250 Uh, the way we replicate that in life, we have a mother and father 279 00:15:07,250 –> 00:15:10,083 that’s got disassociated a bit with two, two people working. 280 00:15:10,708 –> 00:15:13,916 You look at a football team, any charity organization, 281 00:15:14,500 –> 00:15:17,708 everyone’s in service to the chief is, is how we kind of operate. 282 00:15:18,375 –> 00:15:21,833 And that’s fine when you’ve got time, 283 00:15:22,166 –> 00:15:25,458 when you’ve got time to take some information from the frontline 284 00:15:25,458 –> 00:15:28,666 and go through all the different layers to get it to a leader, 285 00:15:29,041 –> 00:15:31,125 and then for them to make a decision and come back down. 286 00:15:31,708 –> 00:15:34,666 So, so this model is wonderful for the industrial era. 287 00:15:35,333 –> 00:15:38,666 It’s wonderful for steady static businesses that do the same thing 288 00:15:38,666 –> 00:15:43,333 each and every day, but it is certainly not equipped for this new age, 289 00:15:43,333 –> 00:15:49,375 which is in service to outcomes, in service to destinations, rather than an individual. 290 00:15:50,333 –> 00:15:53,958 And in the world of fighter pilots, that’s the system we operate in, 291 00:15:54,416 –> 00:15:57,083 in that we have a hierarchy in how we operate a squadron. 292 00:15:57,083 –> 00:15:59,041 We have a commanding officer that looks after everything. 293 00:15:59,041 –> 00:16:02,916 You’ve got a, an executive officer that looks after the flying and operations. 294 00:16:02,916 –> 00:16:03,708 You’ve got an admin office. 295 00:16:03,958 –> 00:16:07,333 So you’ve got a hierarchy, which is the nice, safe, bureaucratic, 296 00:16:07,500 –> 00:16:08,291 you know, makes you fit. 297 00:16:08,375 –> 00:16:09,625 That’s the human side of leadership. 298 00:16:10,500 –> 00:16:14,916 But every day we decouple from that and we create mission objectives 299 00:16:15,291 –> 00:16:18,166 and the commanding officer might be a wingman for me on that day 300 00:16:18,500 –> 00:16:20,625 and on that day in service to the objective, 301 00:16:20,875 –> 00:16:22,958 the C the commanding officer is in service to me 302 00:16:23,458 –> 00:16:28,208 because I’ve been given the gift of leadership on that mission to execute. 303 00:16:28,833 –> 00:16:30,458 And that’s what we try and create in business. 304 00:16:30,458 –> 00:16:32,916 We say, we need to missionize everything that you do. 305 00:16:33,416 –> 00:16:37,541 You can’t just have a KPI that sits there and we, we measure it, 306 00:16:37,916 –> 00:16:39,583 you know, at the end of the quarter. 307 00:16:40,291 –> 00:16:44,500 That KPI has to be able to be broken down into a daily outcome. 308 00:16:44,500 –> 00:16:45,875 And if you think of it in terms of… 309 00:16:46,541 –> 00:16:51,416 we need to shift leadership and teams from what do I need to do today 310 00:16:51,416 –> 00:16:53,041 to what do I need to achieve today? 311 00:16:53,583 –> 00:16:57,375 And that just shift in mindset around achievement versus doing 312 00:16:58,125 –> 00:17:01,750 sets you up to be free of the digital distractions, 313 00:17:01,916 –> 00:17:03,833 to be free of the reactive notifications, 314 00:17:04,666 –> 00:17:07,791 to, to really start to invest in what do I need to do 315 00:17:08,125 –> 00:17:09,750 to achieve what I need to achieve today? 316 00:17:10,583 –> 00:17:10,833 -Yeah. 317 00:17:10,833 –> 00:17:15,125 -So that, that fundamental difference in terms of, 318 00:17:15,125 –> 00:17:20,083 I call it the digital vortex, speed, overwhelm, and the battle of attention, 319 00:17:20,958 –> 00:17:27,375 is something that legacy leadership models just are not equipped to deal with 320 00:17:27,375 –> 00:17:33,916 and all traditional leadership models create in the speed of digital is chaos, 321 00:17:33,916 –> 00:17:36,000 disconnection, disengagement, confusion, 322 00:17:36,583 –> 00:17:38,750 because the world is moving much faster 323 00:17:38,750 –> 00:17:41,333 than the decision-making that’s occurring in the hierarchy. 324 00:17:44,166 –> 00:17:48,250 So keep talking in terms of this iterative leader idea. 325 00:17:48,666 –> 00:17:54,208 If you could paint the picture of what an iterative, iterative leader looks like, 326 00:17:54,541 –> 00:17:55,916 what are the kinds of habits? 327 00:17:56,291 –> 00:17:57,375 What are the activities? 328 00:17:57,666 –> 00:17:58,666 What are the outcomes? 329 00:17:58,791 –> 00:18:05,041 What’s the mindset versus what are the things that is not an iterative leader? 330 00:18:05,500 –> 00:18:08,500 Because I think that’s also a tremendously helpful, 331 00:18:08,708 –> 00:18:12,875 and you’ve already begun talking about kind of the command and control idea, 332 00:18:12,875 –> 00:18:17,416 the unilateral, the one voice without a communication. 333 00:18:18,250 –> 00:18:20,166 What is that iterative leader? 334 00:18:20,500 –> 00:18:25,208 What, what are the practices that we want to pursue to achieve that, that mindset? 335 00:18:26,791 –> 00:18:29,875 Well, the first thing is to be aware of this concept of iteration for starters. 336 00:18:30,375 –> 00:18:32,250 You, we, we live in a linear world. 337 00:18:32,333 –> 00:18:33,750 We just think everything’s A to B. 338 00:18:34,083 –> 00:18:35,916 You know, I set targets, I work hard, I get there. 339 00:18:36,416 –> 00:18:41,500 You know, whereas iteration is, I have a target, I get there or I don’t get there. 340 00:18:41,500 –> 00:18:44,208 And I ask myself, why did I get there or why didn’t I? 341 00:18:44,333 –> 00:18:45,541 And what can I do differently tomorrow? 342 00:18:46,208 –> 00:18:50,208 So when we talk about iteration, it’s bringing the practice of intentional reflection, 343 00:18:50,708 –> 00:18:52,500 and when I talk about intentional reflection, 344 00:18:52,500 –> 00:18:56,500 I’m saying reflecting in the context of where you’re going, 345 00:18:56,791 –> 00:18:58,291 not just reflecting for the sake of it, 346 00:18:58,791 –> 00:19:04,375 not just, not, there was a great study done in 2015 by UC Berkeley. 347 00:19:04,375 –> 00:19:08,750 And, um, and Harvard, and they stuck a whole bunch of people in a white room 348 00:19:08,750 –> 00:19:11,416 and a white chair for six to 15 minutes. 349 00:19:11,416 –> 00:19:14,000 And they said, “Hey, how did you enjoy that experience?” 350 00:19:14,750 –> 00:19:17,083 And most people didn’t really enjoy it. 351 00:19:17,625 –> 00:19:20,166 So then they gave half of the room, something to think about 352 00:19:20,666 –> 00:19:22,375 and half of the room, nothing to think about. 353 00:19:22,833 –> 00:19:25,625 And the people that had something to think about, enjoyed the experience 354 00:19:25,625 –> 00:19:27,708 twice as much as the people had nothing to think about, 355 00:19:28,625 –> 00:19:30,416 then they also added another layer to it. 356 00:19:31,041 –> 00:19:34,833 And they put a machine that gave people an electric shock 357 00:19:35,458 –> 00:19:39,500 and they put the machine on the table and they, and they said, 358 00:19:39,500 –> 00:19:42,041 “Don’t touch the button because you’re going to get a severe electric shock.” 359 00:19:42,875 –> 00:19:46,250 And being… people being left with their own thoughts for six to 15 minutes 360 00:19:46,708 –> 00:19:49,041 would rather give themselves a severe electric shock, 361 00:19:49,041 –> 00:19:53,041 75% of men and 28% of women would rather hit the button 362 00:19:53,541 –> 00:19:54,625 and get an electric shock 363 00:19:54,625 –> 00:19:57,416 than be stuck with their own thoughts and reflecting and thinking. 364 00:19:57,875 –> 00:20:01,708 So, so we have this primal urge as humanity to be busy. 365 00:20:02,416 –> 00:20:04,458 And busy doesn’t mean doing the right things. 366 00:20:05,208 –> 00:20:07,375 Busy means doing something. 367 00:20:08,416 –> 00:20:10,250 So we have to break that cycle, right? 368 00:20:11,291 –> 00:20:14,625 And as fighter pilots, we break the cycle through the practice of debriefing. 369 00:20:15,958 –> 00:20:19,541 And the way in which we debrief at Afterburner, we call that ORCA. 370 00:20:20,375 –> 00:20:23,833 And ORCA is a mnemonic for Objective Result Cause Action. 371 00:20:25,208 –> 00:20:28,333 So when we, when we start reflecting, the first question we ask is 372 00:20:28,333 –> 00:20:31,916 what’s the objective, what am I going to reflect on in the context of where I’m going? 373 00:20:33,416 –> 00:20:33,916 Right there. 374 00:20:33,916 –> 00:20:34,583 That never happens. 375 00:20:35,291 –> 00:20:36,291 30 years of business. 376 00:20:36,291 –> 00:20:40,916 We’ve never once in 30 years ever met a company or a team 377 00:20:40,916 –> 00:20:42,166 that ever has done this, 378 00:20:42,666 –> 00:20:45,333 whereas fighter pilots do it every single day, 379 00:20:46,208 –> 00:20:46,416 right? 380 00:20:46,791 –> 00:20:49,583 And when you do it every single day, it stops becoming a practice 381 00:20:49,583 –> 00:20:50,958 and it starts becoming a mindset. 382 00:20:50,958 –> 00:20:52,166 It starts becoming a habit. 383 00:20:52,166 –> 00:20:53,541 It’s how you live your entire life. 384 00:20:54,416 –> 00:20:59,416 So ORCA is set the objective, which means we have to have one. 385 00:21:00,000 –> 00:21:03,375 We have to create that intention and turn it into something that can be measured. 386 00:21:04,250 –> 00:21:09,250 The, then the R is results, or you can, you can put reality in there if you like, 387 00:21:09,833 –> 00:21:11,500 but it’s basically, where are we? 388 00:21:11,833 –> 00:21:14,875 And as a leader, your job is to take people into the unknown 389 00:21:15,541 –> 00:21:16,875 and to grow them along the way. 390 00:21:17,166 –> 00:21:22,458 So realistically every day, you should be doing new things. 391 00:21:22,833 –> 00:21:25,291 Something new should be happening because you’re moving forwards. 392 00:21:25,958 –> 00:21:28,083 So there’s always going to be this gap. 393 00:21:28,375 –> 00:21:32,333 And then we call it the execution gap between where are you going 394 00:21:33,125 –> 00:21:33,833 and where you are, 395 00:21:34,583 –> 00:21:37,208 and this gap is zero emotion. 396 00:21:38,166 –> 00:21:40,041 And it’s all based on what’s right. 397 00:21:40,041 –> 00:21:40,833 Not who’s right. 398 00:21:40,833 –> 00:21:44,541 It’s a, it’s a full, uh, lean into your metrics. 399 00:21:44,750 –> 00:21:47,000 So if it doesn’t have a number, it can’t be debriefed. 400 00:21:47,708 –> 00:21:53,041 The C in ORCA is the cause, or you might call it curiosity, where we have… 401 00:21:53,666 –> 00:21:57,416 everyone who’s involved in the execution to arrive at that objective, 402 00:21:58,041 –> 00:22:02,500 unpacking their personal performance as to what they did that didn’t deliver 403 00:22:02,916 –> 00:22:04,625 or what they didn’t do to deliver that. 404 00:22:05,125 –> 00:22:06,583 And often it’s not personal. 405 00:22:06,583 –> 00:22:08,166 It’s just a breakdown in communication. 406 00:22:08,166 –> 00:22:09,208 I didn’t understand something. 407 00:22:09,208 –> 00:22:10,333 We got a little bit out of sequence. 408 00:22:11,291 –> 00:22:12,750 And it’s just a bit of a course-correct. 409 00:22:12,750 –> 00:22:15,958 And the A in ORCA, which is the most important part of a debrief 410 00:22:17,125 –> 00:22:20,833 and the most important part of the fighter pilot mindset is act. 411 00:22:21,666 –> 00:22:22,166 Do something. 412 00:22:22,791 –> 00:22:24,000 Don’t just pontificate. 413 00:22:24,500 –> 00:22:25,958 Don’t just intellectualize. 414 00:22:26,583 –> 00:22:27,916 Don’t create more work. 415 00:22:28,000 –> 00:22:30,333 Just do one small thing first thing in the morning, 416 00:22:31,041 –> 00:22:33,291 that’s going to incrementally close that gap for you. 417 00:22:33,875 –> 00:22:37,750 So when we talk about the iterative leader, the iterative leader is 418 00:22:38,250 –> 00:22:40,791 fundamentally fueled by this conversation. 419 00:22:41,916 –> 00:22:46,666 Their entire existence should be facilitating this conversation 420 00:22:47,375 –> 00:22:52,750 to align their teams, to allow everyone to be fully engaged in the process, 421 00:22:53,250 –> 00:22:57,000 to learn what’s actually happening rather than what you perceive is happening, 422 00:22:57,000 –> 00:23:01,708 because 95% of leaders’ decisions are actually based on perception, not reality. 423 00:23:02,625 –> 00:23:07,666 And, and really connecting the intention and future of the company 424 00:23:07,666 –> 00:23:08,916 to the day-to-day execution. 425 00:23:09,500 –> 00:23:12,166 That is the iterative leader. 426 00:23:12,166 –> 00:23:13,291 I own that space. 427 00:23:14,541 –> 00:23:16,833 They bring the ideas into execution 428 00:23:18,083 –> 00:23:20,000 and they allow the organization 429 00:23:20,625 –> 00:23:24,083 the opportunity to have conversations that they’ve never had before. 430 00:23:24,375 –> 00:23:27,458 -These are great suggestions, Boo, and good tools. 431 00:23:27,458 –> 00:23:31,666 So I’m going to, I’m going to take the part of the skeptic that might be listening to this, 432 00:23:32,166 –> 00:23:34,958 saying, “Okay, I’m hearing this guy, 433 00:23:35,666 –> 00:23:38,291 and he’s telling me that I’m supposed to take time to reflect, 434 00:23:38,750 –> 00:23:41,416 supposed to implement a new system called ORCA, 435 00:23:41,666 –> 00:23:42,833 which sounds nice, 436 00:23:43,291 –> 00:23:47,416 but, and I’ve got 18 personalities I’m trying to keep track of on my team, 437 00:23:47,416 –> 00:23:49,375 and I’ve got this to do and that’s doing that. 438 00:23:49,875 –> 00:23:50,500 I don’t have time. 439 00:23:50,500 –> 00:23:53,250 There’s just too much pressure to get all these…” 440 00:23:53,750 –> 00:23:56,750 What advice do you give to that leader who’s saying, 441 00:23:57,000 –> 00:23:58,625 “This all sounds nice in theory, 442 00:23:59,416 –> 00:24:01,875 but how do I actually have time to implement it? 443 00:24:01,875 –> 00:24:02,875 I’m already underwater.” 444 00:24:03,208 –> 00:24:03,458 -Yeah. 445 00:24:03,458 –> 00:24:05,708 Well, you don’t have time because you’re not, you’re not debriefing. 446 00:24:05,708 –> 00:24:06,791 You’re, you’re managing chaos. 447 00:24:06,916 –> 00:24:07,500 That’s why. 448 00:24:07,500 –> 00:24:08,666 You’re creating the busy. 449 00:24:09,166 –> 00:24:10,333 It’s, it’s on you. 450 00:24:10,708 –> 00:24:13,625 So the reason you’re busy is because you’re not leading effectively. 451 00:24:14,208 –> 00:24:15,708 A good leader is not busy. 452 00:24:16,208 –> 00:24:20,875 So step one, you’re telling yourself a story and the story makes you feel good 453 00:24:21,250 –> 00:24:24,166 because when you feel busy, you feel good, but you’re not effective. 454 00:24:24,583 –> 00:24:26,666 So first of all, stop telling yourself the story. 455 00:24:26,916 –> 00:24:30,125 Second, I’ll give you 75% of your day back. 456 00:24:31,000 –> 00:24:34,791 If you start thinking and using this as a way to talk, a way to plan, 457 00:24:35,000 –> 00:24:36,958 a way to email, uh, a way— 458 00:24:37,375 –> 00:24:42,250 I’m going to take your existing time and get you to think differently, 459 00:24:42,750 –> 00:24:44,166 speak differently, 460 00:24:44,625 –> 00:24:45,750 think differently. 461 00:24:46,333 –> 00:24:49,166 That is going to give you all your time back. 462 00:24:49,875 –> 00:24:53,791 Uh, and I know this happens and we at Afterburner know this happens 463 00:24:53,791 –> 00:24:57,500 because when we do our embedded programs with leaders, 464 00:24:57,916 –> 00:24:59,833 the feedback we get the most is, 465 00:25:00,083 –> 00:25:03,583 “Boo, I think I’m going to be out of a job, I’m not actually doing anything anymore. 466 00:25:04,041 –> 00:25:06,666 And it’s like, yeah, you’re actually being a leader now. 467 00:25:07,375 –> 00:25:08,750 You actually have the big picture. 468 00:25:09,166 –> 00:25:12,750 You’re actually guiding and empowering your people to do the work. 469 00:25:13,291 –> 00:25:15,625 Oh, by the way, in a lot of organizations, 470 00:25:15,625 –> 00:25:17,875 they reduce their head count by 20 to 30% 471 00:25:18,458 –> 00:25:20,833 because all of a sudden they don’t need all the people to do the work 472 00:25:21,083 –> 00:25:22,500 because the work’s actually getting done. 473 00:25:23,166 –> 00:25:26,375 So it’s, it’s, and you’re right on the money. 474 00:25:26,375 –> 00:25:29,500 That is the first thing everyone says when it says the debriefing sounds good. 475 00:25:29,500 –> 00:25:30,125 Don’t have time. 476 00:25:30,875 –> 00:25:32,625 And I’ll give it back. 477 00:25:33,666 –> 00:25:36,875 We as a team will give you back 75. 478 00:25:37,041 –> 00:25:39,416 You will have meetings that go for 15 minutes 479 00:25:40,166 –> 00:25:42,000 and they’ll probably really go for about eight. 480 00:25:42,666 –> 00:25:45,833 We will fill your day with time to think, 481 00:25:46,208 –> 00:25:48,916 to, to just focus and just get things done. 482 00:25:49,416 –> 00:25:52,666 We’re going to remove you from the overwhelmed chaotic world 483 00:25:52,958 –> 00:25:57,000 of the digital era and equip you with the mindset and skillset 484 00:25:57,375 –> 00:26:00,875 to actually take disruption and turn it into opportunity. 485 00:26:01,833 –> 00:26:05,541 And right now, if you, if you, to give you a really topical point 486 00:26:06,291 –> 00:26:09,125 is everyone’s struggling with what does a human do? 487 00:26:09,291 –> 00:26:10,750 What does an AI agent do? 488 00:26:11,416 –> 00:26:13,875 And it’s the wrong question to ask. 489 00:26:14,625 –> 00:26:17,250 The question to ask is what does the company need to do 490 00:26:18,000 –> 00:26:19,458 in order to get to where we’re going? 491 00:26:20,083 –> 00:26:21,416 And once we engineer that, 492 00:26:22,166 –> 00:26:24,416 let’s figure out who’s better at doing it, a machine or a human. 493 00:26:25,125 –> 00:26:29,375 So, so it’s, again, the way we come at leadership is we come at the problem first, 494 00:26:30,083 –> 00:26:33,208 and we do not frame it in the context of what we need to be. 495 00:26:33,750 –> 00:26:38,541 Uh, in our organization, we saw AI as a thing, right? 496 00:26:38,666 –> 00:26:40,750 And we didn’t know what that thing was in February. 497 00:26:41,666 –> 00:26:46,125 But as we turn into December, we’re a fully AI native organization. 498 00:26:46,458 –> 00:26:49,125 We’ve created agents for coaching, for selling, for marketing. 499 00:26:49,583 –> 00:26:55,166 And we went from zero AI into a AI native organization 500 00:26:55,166 –> 00:26:58,166 and reduced our head count by 40% in the process. 501 00:26:58,625 –> 00:27:00,916 Because we were very clear in our destination, 502 00:27:00,916 –> 00:27:02,625 and we just did the work to figure out how to do it. 503 00:27:05,166 –> 00:27:10,041 What, what you’re describing is something we often call, uh, leader work. 504 00:27:10,625 –> 00:27:15,416 So it’s the work that leaders need to do, and it’s helping leaders recognize 505 00:27:15,666 –> 00:27:17,458 what leader work actually is. 506 00:27:18,000 –> 00:27:21,541 Because leader work is fundamentally having conversations 507 00:27:21,541 –> 00:27:23,125 to set clear expectations, 508 00:27:23,541 –> 00:27:26,000 to be able to coach and guide and support, 509 00:27:26,000 –> 00:27:29,875 to be able to then have interactive collaboration, 510 00:27:30,416 –> 00:27:33,375 and not so much to dive in and do the work yourself. 511 00:27:33,833 –> 00:27:34,958 It’s to build the team. 512 00:27:34,958 –> 00:27:37,958 It’s to be able to prioritize and remove distractions. 513 00:27:38,500 –> 00:27:41,208 And yet it’s, it is remarkable to your point, 514 00:27:41,875 –> 00:27:44,416 how we as humans inherently think that’s, 515 00:27:44,750 –> 00:27:46,583 that’s not what we should be doing. 516 00:27:46,916 –> 00:27:50,875 Cause it’s just so satisfying in the moment to put out the fire. 517 00:27:51,250 –> 00:27:52,083 We feel needed. 518 00:27:52,166 –> 00:27:53,041 We’re the hero. 519 00:27:53,458 –> 00:27:55,125 We can come and save the day. 520 00:27:55,416 –> 00:27:58,375 It’s our identity that we haven’t shifted. 521 00:27:59,041 –> 00:28:04,250 And so Boo, keep, keep going in terms of talking about 522 00:28:04,625 –> 00:28:07,791 how does a leader remove distraction? 523 00:28:08,875 –> 00:28:13,500 How does a leader help prioritize not only for him or herself, 524 00:28:14,125 –> 00:28:15,291 but for their team. 525 00:28:15,708 –> 00:28:20,375 Because there’s going to be all sorts of emergent new activities 526 00:28:20,375 –> 00:28:23,416 and needs that are all seemingly important. 527 00:28:24,750 –> 00:28:25,875 What is the process? 528 00:28:25,875 –> 00:28:29,458 What, what are the things, what are the tools or ideas to help a leader 529 00:28:29,750 –> 00:28:34,750 prioritize for themselves and for others and remove some of these distractions? 530 00:28:36,125 –> 00:28:37,208 It’s look, it’s a good question. 531 00:28:37,208 –> 00:28:40,166 And I, and I go back to the reason why there’s so much emerging things 532 00:28:40,166 –> 00:28:43,583 and change and chaos is because the leaders are just not doing a good job. 533 00:28:44,000 –> 00:28:47,166 Like the, the, the, it’s a, it’s a self-licking ice cream. 534 00:28:47,583 –> 00:28:51,291 You know, it’s, we, we, we are creating the problem set that we’re solving. 535 00:28:51,291 –> 00:28:54,916 It’s, it’s not, it doesn’t exist without you as a leader. 536 00:28:54,916 –> 00:28:58,500 And we, and you see that because there are leaders that can run very focused, 537 00:28:58,500 –> 00:29:02,666 high-performing teams in the digital world and they’re called startups. 538 00:29:03,125 –> 00:29:07,666 Uh, and then you’ve got legacy organizations that are so entrenched 539 00:29:07,666 –> 00:29:10,916 in the doing work and rewarding effort rather than results, 540 00:29:11,166 –> 00:29:12,458 you know, the participation medal, 541 00:29:12,916 –> 00:29:14,833 that you’re, you’re, you’re a creator. 542 00:29:15,041 –> 00:29:19,875 So, so, you know, when we talk about leaders, you know, doing the conversation work, 543 00:29:20,250 –> 00:29:21,291 well, let’s dig deep on that. 544 00:29:21,291 –> 00:29:22,458 It’s not the conversation. 545 00:29:22,458 –> 00:29:23,916 It’s the quality of the conversation. 546 00:29:24,458 –> 00:29:26,833 It’s the quality and the value of the work that you do. 547 00:29:27,208 –> 00:29:28,500 And it shouldn’t feel like work. 548 00:29:28,666 –> 00:29:31,875 It should feel like natural facilitative growth. 549 00:29:32,666 –> 00:29:35,083 So when we talk about new and emerging, 550 00:29:35,541 –> 00:29:38,291 the reality is no matter how new something is, 551 00:29:38,291 –> 00:29:40,250 it doesn’t get adopted that fast. 552 00:29:40,416 –> 00:29:41,333 There’s plenty of time. 553 00:29:41,833 –> 00:29:44,166 You know, AI is a five year, 10 year journey. 554 00:29:44,375 –> 00:29:47,750 Like it’s, there’s no point panicking about it because the more we panic, 555 00:29:47,750 –> 00:29:50,041 the more we just do stuff that doesn’t work. 556 00:29:50,041 –> 00:29:52,750 There’s just Band-Aid, Band-Aid, Band-Aid and the patient’s dying. 557 00:29:53,333 –> 00:29:56,041 Uh, and then you go out of business because someone who was really focused 558 00:29:56,041 –> 00:29:58,500 on being AI native figured it out before you did, 559 00:29:58,833 –> 00:30:00,291 and they’re running a much leaner operation. 560 00:30:00,750 –> 00:30:06,333 So, so I want to bust the myth of leadership and, and, and, and be really confronting 561 00:30:06,833 –> 00:30:11,041 in saying that what you understand about leadership today 562 00:30:11,375 –> 00:30:17,708 is built on generations of people operating in businesses where humans did everything. 563 00:30:18,250 –> 00:30:19,291 That is not the future. 564 00:30:19,291 –> 00:30:21,500 There is no documentation whatsoever. 565 00:30:22,000 –> 00:30:23,791 The people that are holding onto this myth 566 00:30:24,166 –> 00:30:26,250 that our AI is not really going to replace humans. 567 00:30:26,250 –> 00:30:27,500 It absolutely is. 568 00:30:27,916 –> 00:30:29,208 There is no question about it. 569 00:30:29,208 –> 00:30:30,916 Only question is how long is it going to take? 570 00:30:31,583 –> 00:30:36,750 So, so it’s, so, so it’s uncomfortable to think that all, particularly as a leader, 571 00:30:36,750 –> 00:30:39,083 like you start to get into your forties, fifties, and sixties, 572 00:30:39,833 –> 00:30:43,458 it’s very uncomfortable to think everything I’ve learned is irrelevant moving forward. 573 00:30:43,875 –> 00:30:44,958 And that’s a big statement. 574 00:30:44,958 –> 00:30:47,125 It’s not irrelevant, but a lot of it just isn’t, 575 00:30:47,125 –> 00:30:48,125 isn’t important anymore. 576 00:30:48,958 –> 00:30:51,000 Think of the whole concept of experience 577 00:30:51,666 –> 00:30:53,625 that we put people in leadership roles 578 00:30:53,625 –> 00:30:55,708 because of all the other times they’ve done product launches, 579 00:30:55,708 –> 00:30:57,375 all the other times they’ve run a production line 580 00:30:57,833 –> 00:30:59,000 and we need their experience. 581 00:30:59,541 –> 00:31:01,208 With AI, you don’t need experience anymore. 582 00:31:01,875 –> 00:31:02,375 You don’t need it. 583 00:31:02,666 –> 00:31:03,041 It’s there. 584 00:31:03,416 –> 00:31:06,583 You can just ask, you can just pull contextualized data 585 00:31:06,916 –> 00:31:09,208 from a platform that gives you the benefit 586 00:31:09,666 –> 00:31:12,166 of a consciousness that’s way more experienced 587 00:31:12,166 –> 00:31:14,583 and has a much better memory than a leader. 588 00:31:14,583 –> 00:31:18,166 And also they’re not infected by the cognitive biases that we have as humans. 589 00:31:18,791 –> 00:31:22,750 So you’ve got to, you know, what, what I’ve certainly learned over the last few years is, 590 00:31:22,916 –> 00:31:25,875 you know, for me as a fighter pilot, I just did it, right? 591 00:31:25,875 –> 00:31:26,708 I never thought about it. 592 00:31:26,791 –> 00:31:27,750 Well, why do we do it this way? 593 00:31:27,750 –> 00:31:28,500 And what are we doing now? 594 00:31:28,500 –> 00:31:32,333 I, you know, I just plugged into the machine and did what I had to do. 595 00:31:32,500 –> 00:31:34,166 Whereas now I reflect on it. 596 00:31:34,250 –> 00:31:37,625 And one of the things I’ve learned is to be a fighter pilot 597 00:31:37,625 –> 00:31:39,875 is a reprogramming process of a human being. 598 00:31:40,041 –> 00:31:40,541 That’s what it is. 599 00:31:41,166 –> 00:31:45,708 And, and a human at their fundamental level, we’re an animal 600 00:31:45,708 –> 00:31:48,041 that just has a bit of a computer on top of it. 601 00:31:48,583 –> 00:31:50,250 You know, the, the, the human intelligence. 602 00:31:50,666 –> 00:31:53,000 But underneath that we’re the same as a dog, a cat, 603 00:31:53,416 –> 00:31:55,375 you know, a tiger, a lion, 604 00:31:55,875 –> 00:32:00,291 and we have to understand that all of those primal drivers 605 00:32:00,666 –> 00:32:03,583 have a lot more strength than our consciousness. 606 00:32:03,708 –> 00:32:08,000 So we’re talking about less than 1% of the brain power 607 00:32:08,000 –> 00:32:10,083 gets plugged into the intelligent part of the brain. 608 00:32:10,791 –> 00:32:13,750 So when we talk about distraction, 609 00:32:14,541 –> 00:32:16,541 we’re talking about a primal piece of programming 610 00:32:16,916 –> 00:32:21,333 because distraction was encoded into a human being to survive. 611 00:32:21,875 –> 00:32:23,541 Because a hundred thousand years ago, 612 00:32:23,541 –> 00:32:25,750 you’re walking around a bush and you hear a rustle in the bushes. 613 00:32:26,500 –> 00:32:29,083 It’s pretty important to be distracted by the rustle in the bushes, right? 614 00:32:29,583 –> 00:32:31,375 If you were like hyper-focused 615 00:32:31,375 –> 00:32:33,125 and you didn’t hear anything around you, you’d get eaten. 616 00:32:33,916 –> 00:32:36,750 So, so distraction is a primal survival mechanism 617 00:32:37,583 –> 00:32:39,666 that you have a choice to 618 00:32:40,208 –> 00:32:43,750 buy into it or to actually put a bit of human consciousness in there and say, 619 00:32:44,083 –> 00:32:45,500 Hey, it’s just a distraction. 620 00:32:45,500 –> 00:32:46,208 It ain’t a big deal. 621 00:32:46,750 –> 00:32:47,541 It’s just an email. 622 00:32:48,166 –> 00:32:49,250 It’s just the notification. 623 00:32:49,833 –> 00:32:50,666 It’s just a message. 624 00:32:52,791 –> 00:32:56,375 And when we talk about how fighter pilots, you know, when we mission execute, 625 00:32:56,708 –> 00:32:59,458 it’s somewhere between an hour or three hours of focused time, right? 626 00:32:59,458 –> 00:33:00,250 Focused execution. 627 00:33:01,041 –> 00:33:06,750 So, so if you create that as a leader and you create 90 minutes a day where 628 00:33:07,416 –> 00:33:10,500 there’s no technology in front of you, you’ve got a pen and a piece of paper. 629 00:33:11,291 –> 00:33:14,833 And we at Afterburner have some structures that you can go through 630 00:33:14,833 –> 00:33:16,000 to collect your thoughts. 631 00:33:16,833 –> 00:33:19,625 You’ll find after sitting there for about 20 to 30 minutes, 632 00:33:19,625 –> 00:33:23,291 all of a sudden, boom, it hits the deep flow, the focus, 633 00:33:23,791 –> 00:33:27,625 and all the connections that are in your subconscious automatically start to come to life. 634 00:33:28,291 –> 00:33:31,583 And that, when we talk about leaders work, that’s it. 635 00:33:31,583 –> 00:33:34,375 90 minutes of, of just being focused. 636 00:33:35,041 –> 00:33:37,625 Then it doesn’t feel like work because it starts to get fun 637 00:33:38,250 –> 00:33:39,958 because you start to surprise yourself. 638 00:33:39,958 –> 00:33:41,791 And you’re like, ooh, ooh, ooh, look at that. 639 00:33:41,791 –> 00:33:42,708 And I thought about this and I thought— 640 00:33:42,833 –> 00:33:46,000 and all of a sudden you start to build this, uh, 641 00:33:46,500 –> 00:33:50,166 this, this pathway of where I need to take my people 642 00:33:50,541 –> 00:33:52,666 and what in terms of what they need to do 643 00:33:53,125 –> 00:33:55,541 in terms of helping them understand where they need to go 644 00:33:55,541 –> 00:33:56,791 and then coaching them to get there. 645 00:33:57,416 –> 00:34:01,041 So the work, the work should be invested in focus and growth, 646 00:34:01,458 –> 00:34:02,375 not in doing. 647 00:34:02,375 –> 00:34:06,958 And you mentioned Daniel, the superhero effect in my, in my new book, 648 00:34:06,958 –> 00:34:10,000 Flawless Leadership that comes out next year. 649 00:34:10,500 –> 00:34:14,208 I call it the Avenger effect in, in this, in, in the way that 650 00:34:14,208 –> 00:34:16,583 the human reward system is designed. 651 00:34:17,291 –> 00:34:20,666 It’s saving the day, the wonderful way to be rewarded. 652 00:34:21,166 –> 00:34:26,791 So subconsciously leaders try and create themselves in the image of Iron Man, 653 00:34:27,500 –> 00:34:29,750 where my job is to save the day. 654 00:34:30,541 –> 00:34:34,125 And then everyone pats me on the back and says, “Geez, Boo, lucky you were here.” 655 00:34:34,500 –> 00:34:35,500 Lucky we had you. 656 00:34:36,000 –> 00:34:38,583 Because if you weren’t here, everything would have fallen apart. 657 00:34:39,041 –> 00:34:42,500 So there’s, it’s almost demotivating to build a team, 658 00:34:42,500 –> 00:34:46,000 to defer that reward further down, right? 659 00:34:46,000 –> 00:34:51,875 So, and, and the reason that the reward system that we’re missing 660 00:34:52,416 –> 00:34:54,375 is organizations don’t win enough. 661 00:34:54,708 –> 00:34:55,000 Right? 662 00:34:55,416 –> 00:34:57,291 So as fighter pilots, we win every day. 663 00:34:57,541 –> 00:35:00,041 We, we win every 99% of the time, every now and again, 664 00:35:00,041 –> 00:35:02,041 we have a bad day, three, three, four times a year. 665 00:35:03,333 –> 00:35:06,791 But we win every day because we map out what winning today looks like. 666 00:35:07,291 –> 00:35:11,625 So if, if a leader can, if a leader can shift from saving the day 667 00:35:12,416 –> 00:35:15,125 into designing the wins, 668 00:35:15,541 –> 00:35:18,333 then all of a sudden we start to feel good 669 00:35:18,500 –> 00:35:22,125 because we’re winning all the time and I’m getting stuff done, I’m, I’m moving. 670 00:35:22,208 –> 00:35:24,291 My work is actually delivering results. 671 00:35:24,291 –> 00:35:25,291 This makes me feel good. 672 00:35:25,333 –> 00:35:26,625 It feels less like work now. 673 00:35:27,041 –> 00:35:28,250 It feels more like action. 674 00:35:29,750 –> 00:35:34,208 So all of these, I mean, I can’t really understate the paradigm shift 675 00:35:34,208 –> 00:35:35,791 we’re looking at here with flawless leadership, 676 00:35:36,000 –> 00:35:38,000 like in terms of cognitively, 677 00:35:38,291 –> 00:35:41,416 in terms of the action-based, the processes that we use, 678 00:35:41,833 –> 00:35:48,583 it is a, it is a very, new way of, of showing up as a person, as a human being. 679 00:35:49,208 –> 00:35:49,583 -Yeah. 680 00:35:50,541 –> 00:35:53,541 So let’s, let’s kind of sum this up. 681 00:35:53,875 –> 00:35:58,791 In a minute or less, Boo, minute or less, what’s the one thing 682 00:35:59,333 –> 00:36:05,458 that a leader should be able to start doing to help become a iterative, effective leader? 683 00:36:06,458 –> 00:36:06,916 Debrief. 684 00:36:07,166 –> 00:36:07,583 That’s it. 685 00:36:07,708 –> 00:36:08,750 I’ll give it to you in two seconds. 686 00:36:09,458 –> 00:36:10,333 That’s all you need to do. 687 00:36:10,666 –> 00:36:16,041 Do nothing else, but every single time before you open your mouth, 688 00:36:16,541 –> 00:36:18,291 before you send an email, 689 00:36:18,750 –> 00:36:21,416 before you write a PowerPoint presentation, 690 00:36:21,541 –> 00:36:25,375 ask yourself what am I trying to achieve here? 691 00:36:26,166 –> 00:36:27,625 What is my objective? 692 00:36:28,875 –> 00:36:32,000 And, you know, again, I’ve done hundreds of these. 693 00:36:32,208 –> 00:36:37,500 I’ve sat in a room, multi-billion dollar organizations, 50 leaders in a room, 694 00:36:38,166 –> 00:36:41,333 and asked them, what is the point of your existence in this business? 695 00:36:42,625 –> 00:36:43,875 And they, no one can answer it. 696 00:36:44,583 –> 00:36:45,166 They don’t know. 697 00:36:45,708 –> 00:36:47,916 And that is a crying shame. 698 00:36:48,416 –> 00:36:51,416 That is not, that doesn’t, it doesn’t need to be that way. 699 00:36:51,916 –> 00:36:54,750 Because all they do is react to the world around them. 700 00:36:54,958 –> 00:36:55,958 So what do I do? 701 00:36:56,500 –> 00:37:01,208 And, and, and we pose the next question is I bet you just react all day. 702 00:37:01,208 –> 00:37:01,708 Is that what you do? 703 00:37:01,708 –> 00:37:03,250 And everyone laughs and they’re like, yeah, that’s what I do. 704 00:37:03,250 –> 00:37:04,958 I just react all day and solve problems all day. 705 00:37:05,416 –> 00:37:05,625 Cool. 706 00:37:05,958 –> 00:37:11,000 So let’s, so let’s now sit down and spend a few hours designing what a, 707 00:37:11,000 –> 00:37:16,416 what a quarterly win looks like, a monthly win looks like, a weekly win looks like, 708 00:37:16,666 –> 00:37:18,083 and what is a daily win for you? 709 00:37:18,208 –> 00:37:19,791 Like, like let’s really map that out. 710 00:37:20,333 –> 00:37:23,666 And let’s just define three things a day that you’re going to achieve. 711 00:37:24,500 –> 00:37:28,583 And through that process, all of a sudden you see the, 712 00:37:28,833 –> 00:37:30,750 the weight start to lift off these leaders. 713 00:37:31,333 –> 00:37:33,375 The, the wins just start to come. 714 00:37:33,916 –> 00:37:36,166 So I took two minutes, but I only, 715 00:37:36,500 –> 00:37:38,375 I took two minutes to explain the two seconds. 716 00:37:38,500 –> 00:37:39,000 I hope that’s okay. 717 00:37:39,416 –> 00:37:39,958 (laughing) 718 00:37:39,958 –> 00:37:40,791 I love it. 719 00:37:41,041 –> 00:37:42,208 Boo, thank you. 720 00:37:42,416 –> 00:37:45,833 And thank you for being on the Leadership Growth Podcast. 721 00:37:45,958 –> 00:37:47,250 This has been fantastic. 722 00:37:47,791 –> 00:37:51,166 And guys, look, thank you for the wonderful service you’re doing 723 00:37:51,375 –> 00:37:53,708 for the world to bring those two words together, 724 00:37:54,291 –> 00:37:56,041 leadership and growth. 725 00:37:56,500 –> 00:38:00,250 Those two words alone is what’s going to right the ship for humanity. 726 00:38:00,708 –> 00:38:04,541 If we do both of those things and we invest in those two things, 727 00:38:05,125 –> 00:38:07,250 I’m really positive about the future of humanity. 728 00:38:08,458 –> 00:38:08,750 -I love it. 729 00:38:08,750 –> 00:38:09,666 -Well, it makes a difference. 730 00:38:09,666 –> 00:38:11,666 And I appreciate the endorsement. 731 00:38:11,666 –> 00:38:14,833 And really what you’ve helped to highlight today is 732 00:38:15,125 –> 00:38:22,416 the ability for leaders to really unleash and untap that ability to win every day, 733 00:38:22,958 –> 00:38:24,250 which is what people want to do. 734 00:38:24,625 –> 00:38:26,541 And, and I just, I love the way you framed that. 735 00:38:26,875 –> 00:38:27,666 So thank you, Boo. 736 00:38:28,666 –> 00:38:29,000 -Fantastic. 737 00:38:29,000 –> 00:38:30,250 -Thanks guys. It’s been an absolute pleasure. 738 00:38:31,083 –> 00:38:33,375 -To all our listeners, thank you for joining us. 739 00:38:33,458 –> 00:38:36,833 Please like, and subscribe, and look forward to listening to future 740 00:38:37,166 –> 00:38:40,375 Leadership Growth Podcasts as we talk about tips and tools 741 00:38:40,375 –> 00:38:43,416 to help us all become better leaders. 742 00:38:43,958 –> 00:38:44,833 Thanks again, everyone. 743 00:38:44,833 –> 00:38:45,291 Take care. 744 00:38:45,375 –> 00:38:45,583 Bye. 745 00:38:46,458 –> 00:38:49,458 If you liked this episode, please share it with a friend or colleague 746 00:38:49,750 –> 00:38:53,625 or better yet, leave a review to help other listeners find our show. 747 00:38:54,250 –> 00:38:56,916 And remember to subscribe so you never miss an episode. 748 00:38:57,833 –> 00:39:00,958 For more great content or to learn more about how Stewart Leadership 749 00:39:00,958 –> 00:39:03,416 can help you grow your ability to lead effectively, 750 00:39:03,916 –> 00:39:06,125 please visit stewartleadership.com.

Episode 54: Iterative Leadership in the Digital Age

What does it mean to be a “flawless” leader?

And is “flawless” leadership even possible?

Today’s guest believes it is. Christian “Boo” Boucousis is an author, keynote speaker, and CEO of Afterburner, an organization dedicated to building flawless leaders by applying principles and systems fighter pilots use to perform to their exacting standards.

In this conversation with Daniel and Peter, Boo outlines what flawless leadership looks like, how systems can relieve the pressures of leading an organization, and the power of a few small mindset shifts.

Tune in to learn:

  • The definition of iterative leadership
  • The power of setting objectives and focusing on outcomes
  • The right question to ask when it comes to AI

“If a leader can shift from saving the day into designing the wins, then all of a sudden we start to feel good,” says Boucousis. “My work is actually delivering results. This makes me feel good; it feels less like work now. It feels more like action.”

Questions, comments, or topic ideas? Drop us an e-mail at [email protected].

In this episode:

  • 00:00 – Introduction
  • 00:32 – Episode Topic
  • 00:53 – Bio – Christian “Boo” Boucousis
  • 02:23 – Building Flawless Leaders
  • 03:50 – How Christian Became a Fighter Pilot
  • 08:14 – How Christian Entered the Business World
  • 10:52 – The Value of the Fighter Pilot Model of Leadership
  • 11:28 – What Is Iterative Leadership?
  • 14:03 – How Leadership Is Changing in the Digital Age
  • 17:44 – What an Iterative Leader Looks Like
  • 20:08 – The ORCA Model of Debriefing
  • 25:49 – Using AI to Turn Disruption Into Opportunity
  • 27:59 – How a Leader Removes Distractions
  • 35:57 – The One Thing to Become an Iterative, Effective Leader
  • 38:31 – Wrap-up

Resources and Links

Stewart Leadership Insights and Resources:

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